The website
Seven to nine pages, real listing search, built once and owned by you.
Three thousand dollars, one time, and that number includes the listing search setup rather than adding it to the invoice later. Your domain, your design, your CRM underneath it. The usual version of this deal is a large build fee, a monthly that keeps climbing with your contact count, and a contract that charges you the rest of the term to leave. This is not that deal.
What gets built
A site designed for your market, not a template with your headshot dropped in.
Built by the same people who build the automation behind it, which is the reason the two actually talk to each other.
The site itself
Seven to nine pages designed around your market and the way you actually work. Home, about, your listings, sold work, the neighborhoods you cover, and the pages that answer what your buyers and sellers keep asking. More than that is a bigger project and we will quote it as one.
MLS listing search
Real listing search and a page for every property, running at homes.yourdomain.com. Your address, not ours and not a vendor's. See the honest detail on how that works below.
The home valuation page
A homeowner enters an address and gets a real valuation with comparable sales and an estimate of what they net after commission and closing costs. A task lands on your board the moment they open it. This is the strongest seller lead magnet in the business and it is included.
Wired to the CRM, not bolted on
Every form and every valuation request lands in your own CRM in seconds and starts the follow up. Search activity and saved searches live on the listing platform own dashboard, because the CRM has nowhere to store them. Anyone telling you that sits on your contact record is describing something the platform cannot do.
Written, not filled in
We interview you and write it, or you supply the detail and we shape it. Your call. Either way it is written for your market and your kind of client, because if you sell in one town you should not have a page that would work in any town.
Yours at the end of it
You own the domain from the start. If you stop the CRM, you keep the site. There is nothing to buy out. The one honest catch: the listing search runs on a subscription, so if that ends the search stops even though the site keeps working.
What the seller side looks like
The lead magnet and the document it produces.
Both of these are included in the build. The page is live today and the report is the engine real output, with example addresses.
The valuation page. This is what a homeowner sees.
The report they get back. Open the full sample.
How the listings actually work
The part most vendors will not put in writing.
You should understand this before you pay anyone for a real estate website, including us.
What is true
- The listing search lives at homes.yourdomain.com. That subdomain is part of the domain you own
- Every property gets a real page that a search engine can read, not a widget that only appears for humans
- Your broker holds the MLS licence. That is the law, not a policy of ours, and no vendor can hand it to you
- We set the application up with the listing provider and walk your broker through signing it. The provider is the approved MLS vendor, not us, which is why this takes days rather than the months it takes to get approved from scratch
- Leads from the search post straight into your CRM and start the five minute follow up, with no Zapier in the path
What we will not claim
- That we own the listing technology. We do not. We use an established MLS data provider and we will tell you which one
- That subdomain pages pass their full search ranking to your main domain. Vendors say this constantly. It is not something Google documents, so we will not repeat it
- That listings appear the day you sign. Your MLS approves the feed, on their timetable
- That we can show every listing. Some sellers opt out of internet display and their listings will not appear anywhere, on any site
The comparison worth making
Look at the second year, not the first invoice.
The standard deal in this category is a large build fee, a monthly that rises as your database grows, and a term that has to be paid out in full if you leave early. That last clause is where the real cost sits, and it is usually four scrolls into a terms page.
| The usual shape | This | |
|---|---|---|
| Build | A setup fee in the thousands, often with revision rounds billed hourly once the included ones run out | $3,000 once, three revisions in |
| Monthly | A platform fee, frequently tiered by how many contacts you have, so growing costs you more | $199 for the CRM. Contacts unlimited |
| Listings | Bundled, or a separate per MLS charge | $100 a month, added on when you want it |
| Leaving early | Commonly the remaining months of the term, in full | Nothing. Month to month, and you keep the site |
| The design | Usually licensed to you, not sold to you, and it stops when the contract does | Built for you and stays with you |
The left column describes patterns that are common across this category, drawn from published terms and pricing pages. It is not a quote from any one company and prices vary. Read the actual contract of whoever you are comparing us against, particularly the termination clause.
Honest about the money
What $3,000 does and does not cover.
Included in the build
- Design and build of the site, on your domain
- Copy written for your market
- Listing search set up and connected to your MLS
- The valuation page, wired to your CRM
- Three rounds of revisions. Further changes after that are $100 each
- Launch, and the checks that it actually works
- The listing search setup fee. It is inside the $3,000, not added afterwards
Separate, and always will be
- Hosting, $250 a year
- The $199 a month CRM. The site needs somewhere to send leads
- The $100 a month listing search, once your feed is approved
- Your domain. You buy it and you hold it, in your own name. We do not resell it and we do not keep it, which is the only thing that makes "you keep the site" mean anything
- Pages beyond nine, at $500 each
- Any MLS fee your board charges for a data feed. Most charge the broker nothing, some do not
- Photography, video and anything shot on location
- A rebuild later, if you want a different site rather than changes to this one
One thing we would rather say now than at invoice time
Listing search cannot go live until your MLS approves the feed for you, and that is their timetable rather than ours. It is usually a few days on the boards our provider already serves, which covers most of the South Bay and the East Bay. Marin and Sonoma go through a different board that runs weeks rather than days and needs your broker to opt in before any listing can be shown at all. We will tell you which one you are on before you pay. The rest of the site launches without it and the search switches on when the approval lands.
Want to see what it would look like for your market?
Tell us where you sell and what you sell. If a site is not the thing that would move your numbers this quarter, we will say so.